In a meeting with the designer some months later, Jagger was more specific, Pasche recalled: He wanted вЂњan image that could work on its own вЂ¦ like the Shell Petroleum logo. This time, in a letter dated April 29, 1970, Bergman specifically asked Pasche вЂњto create a logo or symbol which may be used on note paper, as a programme cover and as a cover for the press book.вЂќ Pasche was contacted shortly after by Jo Bergman, the bandвЂ™s personal assistant. The second and final version, which harked back to the aesthetics of the вЂ™30s and вЂ™40s but also included a Concorde turbojet, was more pleasing. вЂњI think it was possibly to do with the color and composition,вЂќ Pasche told the Victoria and Albert Museum in 2016. Pasche met with Mick Jagger to discuss ideas for the poster, and returned to the frontman with a design a week later. The art school recommended Pasche, a Master of Arts student in his final year. The band was looking for an artist to create a poster for its 1970 European tour. (I included other witnesses to its history, as well.)Д®arly in 1970, the Royal College of Art in London was contacted by the Rolling StonesвЂ™ head office. But I caught up with Pasche, 74, in London by telephone last week, for a glimpse into its back story. The logo was to be displayed later this month in вЂњRevolutions: Records and Rebels 1966 - 1970,вЂќ an exhibition at the Grande Halle de la Villette in Paris that has been postponed because of the coronavirus outbreak. But when it was commissioned in April 1970 its designer, John Pasche, had little idea how popular - and lucrative - it would become. And while many who love it are fans of the band, the logo has in many ways transcended the Stones. Over 50 years, the legendary вЂњtongue and lipsвЂќ of the Rolling Stones has been emblazoned on everything from T-shirts and lighters to stage sets, appearing in countless variations throughout the decades.

It quickly became ubiquitous and, ultimately, the most famous logo in rock вЂ™nвЂ™ roll. It began life as a tiny emblem, something to adorn a 45 r.p.m.

Rolling stones logo pop art